NATIONRFID Captivates at the International IoT Expo
From July 29 to 31, 2020, at Booth 46 in Hall 1 of the Shenzhen Convention and Exhibition Center, NATION RFID—a prominent RFID Provider and RFID manufacturer—unveiled its range of self-designed products. These included an RFID reader chip, RFID electronic tag chip, RFID module, and an RFID Reader. The RFID reader chip, the first in China’s IoT RFID industry capable of rivaling top international brands, quickly captured the attention of industry professionals and the media, creating a buzz at the event and becoming its focal point. In addition, NATIONRFID’s modules and complete system products received high praise from experts, who commended the company’s expertise in these areas. They noted that both the overall design and comprehensive performance of NATIONRFID’s products have reached a high industry standard.
Star Products: Proving Its Strength as a Leading RFID Provider
In recent years, China’s IoT market has grown quickly, with many companies looking to upgrade to digital and smart technologies to reduce costs and improve efficiency. According to the “China RFID Industry Market Outlook and Investment Strategy Analysis Report” by Qianzhan Industry Research Institute, the market size of China’s RFID industry has steadily increased from 2010 to 2019. In 2010, the market was worth 111 billion yuan, growing to more than 500 billion yuan by 2016. In 2017, the market reached 662 billion yuan, a 21.9% increase, and in 2018, it grew to around 840 billion yuan, a 26.9% increase. Even though the market slowed a bit in 2019, it still reached around 1,100 billion yuan.
As an important event for the global IoT industry, the exhibition showed the progress made by Chinese IoT companies in the past year. New technologies and products were introduced across various areas, from sensing to networking and computing. Many companies presented their best products, showing how IoT applications are growing and improving.
NATIONRFID, a young and strong company, quickly took advantage of the growing market. In just two years, the company completed two rounds of investment and saw rapid growth, reaching sales of tens of millions of yuan last year. Today, NATIONRFID is one of the few large domestic RFID companies and continues to build a strong reputation as an RFID Provider and RFID Manufacturer.
At the exhibition, NATIONRFID displayed several key products, including RFID chips, modules, and readers. One of the highlights was an RFID reader chip that can compete with top international brands. This chip meets industry standards for multi-tag reading and reading distance and will begin mass production by the end of the year. Its release is a major step for China’s RFID industry, as it signals the beginning of local alternatives to international products.
NATIONRFID also showcased two other new products. One is an industrial RFID Reader designed to work in tough environments with high levels of oil, dust, vibration, humidity, and poor power supply. It has a high level of protection to ensure it works well in difficult conditions. The other is an RFID Reader known for its great value. With a simple design and improved structure, this reader offers the best performance for its price.
NATIONRFID’s strong product display at the IoT expo shows its ability to lead the market, strengthening its position as a trusted RFID Provider, Manufacturer, and innovator.
A Strong Foundation
With over a decade of experience in the industry, the team has accumulated solid expertise. Currently, NATIONRFID has established two major research and development systems.
The first is a chip department focused on cutting-edge fields at the foundational level. This includes the digital chip design department, analog chip design department, and layout design department. Since its establishment, the department has built a strong combination of IC design and validation technologies, developed advanced reader design platforms and tag chips, and established multiple development processes and industry standards.
The second system is the product department, which focuses on the core area of the sensing layer. Drawing on over a decade of product development experience, this department focuses on the development and design of reader systems and modules. It has successfully built a well-rounded product line, with products covering multiple fields and applications. These products have received strong market recognition and are widely used in industries such as financial payments, logistics, retail, manufacturing, apparel, healthcare, identity verification, anti-counterfeiting, asset management, transportation, food safety, animal identification, libraries, automotive, aviation, and military sectors.
In an interview with the media at the event, Wang Zhucheng, General Manager of NATIONRFID, shared that
“our core team began exploring and researching IoT integrated circuit design back in 2005.”
“we will continue to rely on its two major R&D systems to tackle high-end technology challenges and deepen its IoT applications. This will help NATIONRFID establish its position in the IoT industry.”
He likened it to a person’s two legs—only with both legs strong can one run far and stand firm. NATIONRFID’s focus is not just on today, but on the future. To ensure long-term success, the company must first stand firmly in the market.
Currently, China’s IoT market is highly competitive, with many companies preparing their strategies for their specific fields. The competition is intense, and product homogeneity is becoming a serious issue. Small mistakes could lead to being left behind in the market. Moreover, there are still many gaps in high-end IoT fields, particularly in the chip sector. Nearly 90% of RFID reader chips and high-end related chips are imported, and most of the profits go to foreign manufacturers (likes Impinj). This is why NATIONRFID needs to establish a technological advantage in these two core areas of RFID: only by creating technology barriers, achieving unique features, and becoming more refined than competitors can NATIONRFID achieve long-term success. This will help ensure that the development of China’s IoT sector is not constrained by foreign limitations, allowing China to lead the world in IoT innovation.
“National Chips, Thriving IoT” is a slogan often heard at NATIONRFID, reflecting the company’s mission. The team is committed to this mission, aiming to make tomorrow’s IoT development in China even better. Especially with the rise of new infrastructure and the digital twin wave, NATIONRFID recognizes the responsibility to help meet the needs of national digital economic development. The company is focused on practical application scenarios and working to build the foundation of IoT.
By unlocking the potential of IoT applications, NATIONRFID aims to assist more businesses with their digital transformation and smart upgrades, injecting energy into the development of the real economy. Therefore, in the long run, the development of chips and RFID modules will be a core strategy for NATIONRFID’s continued growth.
Stands Out at the Expo, Gaining Attention
At this year’s exhibition, NATIONRFID became a major highlight, drawing significant attention. Both the RFID chip and hardware sections of the booth were crowded with visitors, and the company received continuous inquiries. NATIONRFID also attracted media and industry professionals, with reporters from Southern Metropolis Daily and IoT Media visiting the booth for interviews. Information about NATIONRFID was published on major platforms such as RFID World Network, Tencent, Sina, NetEase, Guangzhou Daily, Shenzhen Business News, Shenzhen Special Zone Daily, and many other financial websites.
Leaders from the IoT Industry Association personally visited NATIONRFID’s booth, taking time to tour the company’s RFID chip, RFID module, and complete RFID reader systems. They inquired about the progress of RFID chip development and discussed some of the challenges encountered in the process. The association leaders expressed strong recognition of NATIONRFID’s progress over the past few years and emphasized that they hope NATIONRFID will continue to play a key role in the industry. They encouraged the company to lead by example, contributing to the growth of both the IoT industry and the RFID industry.
Multiple Awards at the Expo
At the exhibition, the organizer also held its annual industry awards ceremony, where NATIONRFID was honored to stand out and win three prestigious awards. These include the “Most Investable RFID Company Award,” the “Most Influential RFID Product Award,” and the “Most Influential RFID System Integration Company Award.” NATIONRFID is one of the few RFID companies in China to receive such accolades. This recognition not only reflects the industry’s high expectations for NATIONRFID’s development but also affirms the significant achievements the company has made in recent years.
