Alcott and Gutteridge Begins Large-Scale Use of RFID
In the fashion retail industry, the mix of innovation and technology is a key force driving progress. Recently, Italian fashion brands Alcott and Gutteridge, important parts of the Capri Group (a group known for its strong influence in the fashion world, offering trendy products at competitive prices across men’s, women’s, and footwear accessories), announced a partnership with Nedap, a global leader in RFID solutions. This move is designed to support the Capri Group’s omnichannel strategy and further improve the shopping experience for customers. The Capri Group has always worked hard to stay ahead in a fiercely competitive market and continues to seek innovative technology solutions to optimize operations and enhance customer experience. This cooperation with Nedap is an important step toward achieving the group’s long-term strategic goals.
Capri Group and Nedap Cooperation
Nedap is well known for its excellent RFID solutions, and its iD Cloud technology gives the Capri Group complete visibility of its inventory while optimizing product availability. By deploying Nedap’s iD Cloud, the group can track and manage stock more accurately, which simplifies its omnichannel operations and increases overall efficiency.
The RFID technology has been rolled out in all stores across Italy as well as in other countries including Austria, Germany, Spain, Greece, Armenia, and the United Arab Emirates. This broad deployment means that Capri Group’s customers can enjoy a more convenient and efficient shopping experience no matter where they are in the world.
Bringing Innovation and Efficiency
Marco Buono, the Chief Operating Officer of the Capri Group, expressed high praise for the collaboration. He said that RFID will allow the group to improve the overall customer experience at every stage of the purchase process. In a market that is both competitive and ever-changing, reliable information is essential for achieving international growth goals. He added that Nedap’s experience and capability in the fashion industry give the group full confidence in reaching its full potential.
Sergio Gutiérrez, Nedap’s iD Cloud Director for Southern Europe, also welcomed the long-term agreement with Capri Group. He pointed out that the full inventory visibility provided by iD Cloud will be a turning point for the group’s purchasing and replenishment management. Furthermore, he noted that the centralized management of the iD Cloud platform ensures that Capri Group will always benefit from the latest features and security updates.
This partnership not only marks an important step for Capri Group in advancing its omnichannel strategy and enhancing customer experience but also demonstrates Nedap’s leadership and rich experience in RFID solutions. Through this cooperation, Capri Group will be able to improve inventory accuracy, optimize product availability, and ultimately boost profitability. Looking ahead, Capri Group plans to extend the use of Nedap’s iD Cloud to loss prevention and supply chain solutions, ensuring a comprehensive approach to retail innovation. This move will further strengthen Capri Group’s leading position in the fashion retail industry while offering customers an even better and more personalized shopping experience.
